Web-Biogenic -Psychogenic -Utilitarian -Hedonic. Biogenic-A type of need -Food, shelter, etc. (a need you are born with) -Ex. Drinking Diet Coke because you are thirsty . Psychogenic ... Utilitarian function of attitudes. We want to get a reward or avoid punishment (ex. I say I like Diet Coke because everyone in my sorority does) WebBiogenic Needs (need for certain elements to maintain life: food, air, water, shelter) Psychogenic Needs (status, power, affiliation, cultural acceptance) Utilitarian Needs (objective, tangible attributes of a product: –fat, calories, miles per gallon, % salt, buying more when we run out) Hedonic Needs
Biogenic Definition & Meaning Dictionary.com
WebBiogenic versus Psychogenic Needs: Biogenic needs-food, water, air, shelter; Psychogenic needs-status, power, affiliation; psychogenic reflect culture. Utilitarian Needs (practical) versus Hedonic needs: … WebView Chapter-5_edited.docx from ACCOUNTING 9102 at University of Economics Ho Chi Minh City. Consumer Behaviour in Food and Healthy Lifestyles Chapter 5: Consumer Motivation and Involvement in Food camper van rental chichester
Chapter-5_edited.docx - Consumer Behaviour in Food and...
WebNeeds vs. wants [ biogenic, psychogenic, utilitarian, hedonic] [need for achievement, affiliation, power, uniqueness] [Maslow’s Hierarchy of Needs] ... Katz ‘Functional theory of attitudes’ [utilitarian, value expressive, ego defensive, knowledge] Ch. 07 18. Zajonc’s Model of Hedonic Consump tion [hedonic motivations, ... WebThe first being hunger, the requirement for food. The second, thirst, the requirement for water or its water-based substitutes. These needs are key to marketers seeking to induce consumers into purchasing their products. It’s also important to understand that these are biogenic needs, meaning a lack of will cause the consumer pain. camper van rentals anchorage alaska